Louise Winter is a writer, a progressive funeral director and the founder of Poetic Endings, a modern funeral service in London.  She's also the co-director of Life. Death. Whatever. - an award festival and community that exists to change the dialogue around death and dying. Her book will be published by Green Tree (Bloomsbury) in Spring 2020.

Louise Winter

“Possibly one of the most creative and insightful people involved with funerals anywhere in the world.”
- Good Funeral Guide

Poetic Endings Funerals

Louise Winter funerals

Poetic Endings is a modern funeral service in London, founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. 

A funeral doesn’t have to be like the ones you’ve been to in the past.  Poetic Endings can help you to create a funeral that works for you and is a genuine reflection of the person who has died.  It can be whatever you want and need it to be.

Poetic Endings is a genuine, ethical and forward thinking funeral service.  If you're looking for an independent funeral director who is open-minded and flexible, please get in touch to talk it through.

Poetic Endings is LGBTQIA friendly, recommended by the Good Funeral Guide, a member of the Association of Green Funeral Directors and recommended by the Natural Death Centre.

Life. Death. Whatever.

Louise Winter funerals

Life. Death. Whatever. is an initiative to redesign the dialogue around death and dying, to open it up and to find new approaches to this important subject.

In October 2016, Life. Death. Whatever. partnered with the National Trust to bring a ground breaking festival to London.  The National Trust's Sutton House in Hackney hosted an eclectic lineup of events, installations and workshops, encouraging creative reflection on life, death and everything in-between.

Life. Death. Whatever. returned with a one night only Death Late at Dulwich Picture Gallery on 3rd November 2017.

In 2017, Life. Death. Whatever. won a Death Oscar, a Good Funeral Award, for its groundbreaking work.

Life. Death. Whatever. the book will be published by Green Tree (Bloomsbury) in Spring 2020.


In 2017, Louise won a Death Oscar at the Good Funeral Awards for her work with Life. Death. Whatever.  She regularly writes about her work and has been featured in publications around the world, including Vice, the BBC, the Telegraph and the Guardian.  In October 2017, she did a TEDx talk at King’s College London inspired by the tattoo on her ex boyfriend’s arm.



Death may be one of the only inevitabilities in life, but that does not mean that all funerals have to follow the same template. Bespoke funeral director Louise Winter wants to help the bereaved plan events that are as individual as the person they commemorate.
— The Guardian


Louise is represented by Lauren Gardner at Bell Lomax Moreton.

Name *